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About The Wise CPA

Boutique CPA firm built on wisdom, integrity, and personalized service.

Our Story

A Firm Built on Wisdom

The Wise CPA was founded by Larry Hay, CPA with a clear mission: to provide personalized, high-quality accounting and advisory services to professionals and businesses who deserve more than a one-size-fits-all approach.

As a boutique firm, we intentionally maintain a selective client base. This allows us to deliver the depth of attention, strategic insight, and proactive communication that larger firms simply can't match. Every client is a relationship, not an account number.

Based in Houston, Texas, we serve clients across all 50 states — bringing big-firm expertise with small-firm care and responsiveness.

Larry Hay, CPA — Founder of The Wise CPA
Founder

Larry Hay, CPA

Founder & Managing Partner

Larry Hay is a licensed CPA in Texas and California with a background that spans Big 4 public accounting and regional firm leadership. A former college quarterback, Larry brings the same discipline, preparation, and competitive drive to every client engagement.

With deep technical expertise in tax planning, entity structuring, and business advisory, Larry founded The Wise CPA to serve professionals and businesses with the personalized attention they deserve. His approach is built on strategic thinking, proactive communication, and a genuine commitment to each client's financial success.

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Licensed CPA — Texas (#118387)
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Licensed CPA — California (#143304)
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Texas CPA Firm License (#C11071)
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AICPA Member
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TXCPA & CalCPA Member
Our Philosophy

The "Wise Choices" Approach

Everything we do is guided by three core pillars that define how we serve our clients.

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Strategic Planning
We don't just prepare returns — we plan ahead. Every engagement begins with understanding your goals and building a roadmap to achieve them with the least tax burden possible.
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Proactive Communication
You'll never wonder where things stand. We keep you informed throughout the year with updates, reminders, and strategic insights — not just during tax season.
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Technical Excellence
With Big 4 training and deep technical expertise, we bring the highest level of accounting knowledge to every client — no matter the size of the engagement.
Credentials

Licenses & Affiliations

Fully licensed and recognized across multiple states and professional organizations.

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Texas CPA
License #118387
🏛️
California CPA
License #143304
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TX Firm License
#C11071
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AICPA
American Institute of CPAs
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TXCPA
Texas Society of CPAs
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CalCPA
California Society of CPAs
Ecosystem

The Playbook Ecosystem

Purpose-built tax playbooks and resources designed to educate and empower our clients.

Playbook CPA
Playbook CPA
The hub for all tax playbooks — comprehensive guides, strategies, and tools for professionals and businesses.
Visit playbook.cpa →
NIL Playbook
NIL Tax Playbook
Specialized tax resources for college athletes navigating NIL income — guides, quizzes, and expert planning.
Visit nil.playbook.cpa →

Ready to Work With Us?

Book a discovery call and discover why clients trust The Wise CPA for their most important financial decisions.

Book a Discovery Call →